Pickleball Goes Hollywood: Athletes and Influencers Invest in MLP

Pickleball Goes Hollywood: Athletes and Influencers Invest in MLP

Pickleball, the fastest-growing sport in the United States, has taken another major step forward with the announcement of high-profile athlete and influencer ownership groups joining Major League Pickleball (MLP). Dude Perfect, Jayson Tatum, Haley Jones, Josh Allen, Jewell Loyd, Zach LaVine, and Magnus Carlsen are among the names bringing their star power and entrepreneurial spirit to the young league.

This influx of celebrity owners signals a significant shift in the perception of pickleball. No longer just a backyard hobby, the sport is now attracting the attention and investment of some of the biggest names in entertainment and sports. This not only legitimizes pickleball but also opens the door to even greater exposure and growth according to industry experts at Pickleball Today.

For the athletes involved, owning an MLP team represents an opportunity to leverage their brand and connect with fans in a new way. Jayson Tatum, for example, sees pickleball as a way to “give back to the community” and inspire young people to be active. Similarly, Dude Perfect, the YouTube comedy group, views pickleball as a “fun and engaging” way to connect with their audience, as reported by Sports Illustrated Pickleball read more here at pickleballsi.

Beyond the individual motivations, the collective impact of these celebrity owners is undeniable. Their involvement will undoubtedly raise awareness of the sport and attract new players and fans as predicted by the USA Pickleball Association. This, in turn, will help to drive interest among sponsors and investors, ultimately leading to a more sustainable and prosperous future for pickleball.

The move by MLP to welcome these high-profile owners is a strategic one. By aligning itself with celebrities who embody the values of fun, fitness, and community, the league is positioning itself to become a mainstream force in the sports world. This is further evidenced by MLP’s recent partnership with The Botanist Gin, a brand that resonates with the league’s target audience.

With a combined 2024 schedule featuring 34 events across the US, MLP is poised for a major expansion in the coming year. The addition of celebrity owners is just one of the factors that is fueling this growth. With continued innovation and smart marketing strategies, MLP has the potential to become one of the most popular sports leagues in the world.

The announcement of high-profile athlete and influencer ownership groups in Major League Pickleball is a watershed moment for the sport. This move signifies the arrival of pickleball on the big stage and paves the way for even greater popularity and success in the years to come.

Also Read: The Best Pickleball Paddles Review.

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